• Health System Vice President honored as Top Businesswoman

    This article was originally written by the High Point Enterprise. Click to view >>
    Denise Potter, vice president, chief communications, marketing and media  officer at Wake Forest Baptist Health, addresses the audience after being named the 2019 Businesswoman of the Year.
    When he was named the leader of High Point’s hospital last year, Dr. James Hoekstra recalled how unfamiliar the territory was.

    So he turned to Denise Potter to help him get oriented, he said Tuesday.

    “When I started a year ago, I came with a whole bunch of knowledge about health care, but (little) knowledge about High Point,” Hoekstra said. “I relied on her. She knew everybody. She had connections with everybody. She had relationships with everybody.”

    Potter’s guidance helped him get acclimated to his new role, and her leadership has been a key for the hospital as a whole for the past decade, Hoekstra said.

    He presented Potter with the 2019 Businesswoman of the Year award at the Business High Point-Chamber of Commerce annual Women’s Business Luncheon on Tuesday.

    “She exemplifies all that the award is about — professional excellence, mentorship and community involvement,” said Hoekstra, president of Wake Forest Baptist Health High Point Medical Center. “High Point Medical Center has benefited greatly from her fundraising and marketing ability. I couldn’t be prouder of her as she’s moved up in her career.”
    More than 400 guests attend the 18th annual Women’s Business Luncheon hosted by Business High Point-Chamber of Commerce on Tuesday at the High Point Country Club.
    Potter served as High Point Medical Center’s vice president of its foundation, public relations and marketing for 10 years.

    She’s since been promoted to the title of vice president, chief communications, marketing and media officer at Wake Forest Baptist Health, overseeing these functions for the entire hospital system.

    “This is awesome and overwhelming,” Potter said after receiving the surprise award.

    She recalled how the chamber’s Leadership High Point program helped her get her bearings when she first moved here.

    “Most of my career had been in Ohio, and I knew no one here. I’d never stepped foot in North Carolina before,” Potter said. “Jeff Miller, who at the time was president of the hospital, said you need to get in Leadership High Point, because then you will get to know everyone.”

    Even though she’s now based in Winston-Salem, Potter said she continues to be a regular at events in High Point like Tuesday’s luncheon.

    “I love High Point and I’m just honored to receive this,” she said.


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