Starting your own business is a concept that has grown tremendously in the years following the global pandemic. The ability to start a business online and scale it to earn you a part- or full-time income is a real possibility. However, the most important aspect of starting a business is attracting customers, because without them, you cannot sell. Learning strategies to acquire and retain customers can be a gamechanger for your startup’s business growth.
CUSTOMER ACQUISITION AND CUSTOMER RETENTION TIPS FOR STARTUPS
Attracting customers to your business is crucial for business growth. Even more important is providing enough value to turn those customers into repeat customers and retaining them as long term clients. Here are five customer acquisition and retention tips to help bring more customers to your business and keep them there for continued business growth:
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Convert visitors into leads
Establishing a website is the most basic step to start an online business. Converting your website visitors into leads can help scale your business and create a loyal consumer base.
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Invest in content marketing
One of the easiest ways to advertise at a low cost is to create content online via blogs and social media platforms. Targeted, optimized content has a large reach and will boost awareness of your business.
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Attend events and tradeshows
Attending networking events, tradeshows and expos will inject you into a community of like-minded people, which can make it easier for your startup to gain insight and acquire customers that have similar interests.
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Build a community for your brand
Using social media to build a passionate and supportive following for your brand will help your business stand out among the competition and increase customer loyalty.
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Expand the value of your business with incentives
Once you have acquired a customer base, the next step is finding ways to retain customers. A great customer retention tactic is offering a rewards and incentives program for loyal customers.
If you need help scaling your High Point startup to achieve customer acquisition and customer retention, then connect with Business High Point-Chamber of Commerce.
STARTUP BUSINESS GROWTH IN HIGH POINT
Startup your business marketing plan with Business High Point-Chamber of Commerce. At BHP-CC, we empower changemakers in our community to think big, dream big and make big things happen. Whether you’re an entrepreneur getting a new business off the ground, an executive growing a business to new heights, or an ambitious professional ready to supercharge your career, we’ll help you advance to the next stage with comprehensive leadership programming, industry-specific coaching, and business growth resources needed for success. To learn more, contact us today.