As an entrepreneur, you’re always looking for ways to stay ahead of the game. However, the summertime slump can be particularly challenging for business owners, as both customers and staff are focused on travel and family time. However, your sales shouldn’t have to take a dip, not if you implement seasonal business strategies that keep you at the front of the pack. Here are some summer business strategies to keep in mind this and every summer season.
SUMMER BUSINESS STRATEGIES FOR ENTREPRENEURS
Before jumping into developing your strategy, it’s important to understand the market dynamics during summertime. Most people like to take a break from their regular routines, spending more time outside engaging in recreational activities. Many customers will focus on products or services that provide them convenience during hot summer days. They’re also primarily focused on comfort and functionality. Industries that usually see a spike in business during the summer include hospitality, restaurants and outdoor toys.
Now that you know what to look out for during the summer, here are some ways you can maintain business as usual during the long summer months.
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Plan Ahead
Some of the biggest challenges you may face in the summer include bottlenecks with supply chain and staffing, as employees take time off for vacation. Plan for these events by having staff submit their vacation time as soon as possible, so you’ll know when you’ll be stretched thin. Consider hiring temporary seasonal staff during these times, so you can keep your business running strong.
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Promotions and Deals
Customers are always looking for the best deal possible. Consider running summertime sales promotions that can save consumers big money. Try pinning the promotion to a major holiday or theme, or offering bundled deals of some of your most popular products. If you have a loyalty program, now is the time to highlight the perks or bonuses they may receive. These limited-time offers are quick ways to drive a spike in sales, as they create a sense of urgency in consumers.
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Patriotic Discounts
Summer has plenty of patriotic holidays, with Memorial Day unofficially kicking off the start of the summer season and Independence Day not too far behind. Consider providing or promoting discounts to active-duty service members or veterans, as well as their families.
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Personalized Experiences
Since people are spending more time outside, meet them where they’re at by sponsoring or hosting an outdoor summer event or festival. This can be a great way to meet other vendors and build trust in your local community while boosting your own brand awareness. Offering product samples, summer- themed goods or selling your merchandise outdoors during a sidewalk sale allows you to take advantage of increased foot traffic without having to do much additional planning.
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Optimize Your Mobile Experience
In today’s on-the-go world, more people are using their phones to browse and shop than ever before. As people travel during the summer, they’re more likely to be on a mobile device than their desktop computer. An easy-to-use online store that’s optimized for use on your phone is a simple but highly effective way to reach your customers wherever they may be.
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Focus on Social Media
The slow summer months also provide you with the perfect opportunity to update your company’s social media presence. Invest in geo-targeted social media ads, so potential local customers know about your businesses and the goods you offer. Also promote your seasonal promotions and discounts on social media, so they know when they’re available. A collaboration with a trusted influencer or co-branded product with a like-minded business is also a great way to grow your online presence and increase your brand’s reputation.
Though you may be on-the-go as well throughout the summer, you’ll still need a centralized location for your day-to-day operations. For a place that’s easy to access for both employees and clients alike while still maintaining a laid-back and relaxed summertime atmosphere, consider the innovative workspaces and meeting rooms at Congdon Yards for your business’ summer operations.
GET DOWN TO BUSINESS THIS SUMMER AT CONGDON YARDS
Located in the fully renovated and transformed Factory and Plant 7 buildings, Congdon Yards was built by Business High Point – Chamber of Commerce for High Point’s dreamers and doers. Whether you’re an entrepreneur building a new home base for your startup or an innovator looking to prototype your latest idea, BHP-CC can connect you with vibrant workspaces and a state-of-the-art Generator at Congdon Yards — a place where you can think big, dream big and make big things happen. For help getting started or to schedule a tour, contact us today.