SpringHill Suites by Marriott Opens at Congdon Yards — High Point’s First New Hotel in Nearly 20 Years

Benchmade Ventures, led by developers Michael Kren, David Bennett and the North Star Lodging & Development Group, proudly celebrates the grand opening of the SpringHill Suites by Marriott- Downtown High Point and adjacent to the Congdon Yards campus, marking the first new hotel to open in High Point in almost two decades.

Located at 121 Virginia Place, the 128-room hotel anchors the revitalized Congdon Yards campus and stands at the center of one of the most strategically important districts in the city, steps from Truist Point Stadium, the downtown home furnishings market district, and High Point University.

The project blends historic preservation with modern design, incorporating a restored brick mill building from the former Adams-Millis Hosiery complex alongside a newly constructed guestroom tower. Its placement in the heart of High Point’s walkable, mixed-use innovation district introduces a much-needed lodging option at a time when the city’s economic growth and visitor demand continue to rise.

“Opening the doors today is a milestone not just for this project, but for the future of downtown High Point. We set out to bring a hotel experience that honors the city’s history while meeting the modern expectations of today’s traveler. SpringHill Suites by Marriott- Downtown delivers on that vision, beautifully, thoughtfully, and with a deep respect for this community’s momentum.”— Mike Kren, Benchmade Ventures

“This has been a journey built on partnership and belief in what High Point is becoming. To stand here today and officially welcome guests is incredibly rewarding. We’re grateful for the community that supported us, and we’re proud to contribute a hotel that strengthens downtown, supports Market, and elevates the overall experience for anyone visiting High Point.”— David Bennett, Benchmade Ventures

“The Congdon family believed in the potential of this campus long before the first brick was restored, and today’s opening is another milestone in that vision. Benchmade Ventures has brought extraordinary care and expertise to this project, and this hotel will elevate the experience for every visitor who comes to downtown High Point. It’s a proud day for our community and a powerful reminder of what intentional investment can accomplish.” noted Megan Oglesby, Senior Advisor, The Earl and Kathryn Congdon Family Foundation.

The custom SpringHill Suites incorporates a locally designed, high-end interior that honors High Point’s design DNA and furniture heritage. The lobby showcases 35-foot ceilings, abundant natural light, and bespoke finishes created with input from local manufacturers. The hotel also includes two fully custom 1,000-square-foot “super-suites” with panoramic stadium views, premium finishes, two bathrooms, and full kitchens, ideal for extended-stay corporate and Market guests.

“This hotel is more than a new place to stay; it’s a strategic investment in High Point’s future. For nearly twenty years, visitors, businesses, and Market guests have asked for more lodging within walking distance of our growing downtown. Today, we delivered. The SpringHill Suites strengthens our ability to compete, attract talent, and support the surge of activity across Congdon Yards, Truist Point, High Point University, and the entire business community. It signals that High Point is not just growing; it’s rising with intention.” — Rachel Collins, President & CEO of Business High Point & Congdon Yards.

Nearly 7,000 square feet of retail space on the ground floor of the new tower will house curated tenants that serve both hotel guests and local residents.

The SpringHill Suites by Marriott- Downtown is ideally positioned to serve visitors to High Point University, Truist Point Stadium, Atrium Wake Forest High Point Regional Hospital, Congdon Yards, and the biannual High Point International Home Furnishings Market—the largest home furnishings trade show in the world.

 

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About Benchmade Ventures

Benchmade Ventures is a boutique investment and development firm headquartered in North Carolina with a primary focus on hospitality. Benchmade works exclusively with Marriott—the world’s largest hotel portfolio—for hotel development.

 

About SpringHill Suites by Marriott

With more than 510 properties across the U.S. and Canada, SpringHill Suites by Marriott offers a fresh approach to hospitality with spacious suites, separate living and sleeping areas, and thoughtful amenities for business and leisure travelers alike. Guests enjoy complimentary hot breakfast, modern design, and access to Marriott Bonvoy, the industry’s most successful loyalty program with 150 million members.

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