One of the best and most effective ways to generate small business growth is by engaging and investing in your community. A strategy for many businesses, community engagements help to increase your brand awareness, create networking opportunities and allow you to make a positive impact in your local area, which can help foster a loyal customer base. Here’s why community engagement is so important to business growth and ways your business can implement this strategy in High Point, NC.
HOW COMMUNITY ENGAGEMENT AFFECTS SMALL BUSINESSES
Community engagement is a high return investment that mutually benefits both you and your local area. By engaging with your community, you’ll get to know your customers personally and learn how to better serve their needs and interests. This helps to increase your brand’s visibility and build customer loyalty. After all, the more trust people have in your business, the more likely they’ll convert from one-time customers into lifelong clients.
Community engagement can also grow your professional sphere and open doors for other business opportunities. Small businesses often experience exponential growth by building strong relationships with local leaders and strategic partnerships with neighboring business owners in their community.
HOW TO ENGAGE FOR BUSINESS GROWTH
When building out your business strategy, consider implementing the following community engagement tactics:
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Alignment
Look for ways to get involved in your community that align with your business’ values and goals. Local events or initiatives are a great place to start, as there may be nonprofits in your area that advocate for a specific cause. The more aligned you are with these opportunities, the more authentic and effective your engagements will be.
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Build Your Network
Instead of going it alone, collaborate and partner with local businesses on community engagements throughout the year. Local organizations and other small businesses may have contacts and resources to help you get your foot in the door, and they can help increase your brand’s reach and customer base to maximize your involvement and make a lasting impact
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Get Social
Not only is social media a place to share updates about your business, but it can also be a way to promote your local engagements. If tagged correctly, your posts can reach beyond your immediate community, engaging an even wider audience.
Community engagement does more than make a positive impact in your area — it makes a positive impact on your business. If you’re looking for a way to engage the High Point, North Carolina community, connect with BHP-CC.
ENGAGE WITH BUSINESS HIGH POINT-CHAMBER OF COMMERCE
At BHP-CC, we empower changemakers in our community to think big, dream big and make big things happen. Whether you’re an entrepreneur getting a new business off the ground, an executive growing a business to new heights, or an ambitious professional ready to supercharge your career, we’ll help you advance to the next stage with comprehensive leadership programming, industry-specific coaching, and business growth resources needed for success. To learn more, contact us today.